https://inacioeugenio.co inacioeugenio.co Wed, 14 Jan 2026 18:16:20 +0000 https://inacioeugenio.co en https://inacioeugenio.co/index Wed, 29 Dec 2021 14:48:35 +0000 inacioeugenio.co https://inacioeugenio.co/index https://inacioeugenio.co/Gaidly Wed, 14 Jan 2026 18:16:20 +0000 inacioeugenio.co https://inacioeugenio.co/Gaidly <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/59cc31f373c13c6242feb50635c4f8a3116ef0c3a592f180ba5961935869527a/logo.png" data-mid="243255848" border="0" src="https://freight.cargo.site/w/1000/i/59cc31f373c13c6242feb50635c4f8a3116ef0c3a592f180ba5961935869527a/logo.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d53b4b02be8636f3f1957700ff41bb2b5bb74ee276f0d64302103dbc8fefdd36/billboard_6.png" data-mid="243283396" border="0" src="https://freight.cargo.site/w/1000/i/d53b4b02be8636f3f1957700ff41bb2b5bb74ee276f0d64302103dbc8fefdd36/billboard_6.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e1908eaf40118b39c907cd98d92ad60c8c218bc43e70084081f7f9ab0e585ed7/concept.png" data-mid="243255918" border="0" src="https://freight.cargo.site/w/1000/i/e1908eaf40118b39c907cd98d92ad60c8c218bc43e70084081f7f9ab0e585ed7/concept.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5edc97e48fbac47e3f9fe82f22dd783b34e77b0ba65e8c86d1500bf5490a96e7/concept_4.png" data-mid="243255925" border="0" src="https://freight.cargo.site/w/1000/i/5edc97e48fbac47e3f9fe82f22dd783b34e77b0ba65e8c86d1500bf5490a96e7/concept_4.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/45ccf17dec9b3e6936b145d3a687e8ec6369281f95c5a95c9663a6b36a56edd8/icon.png" data-mid="243258674" border="0" src="https://freight.cargo.site/w/1000/i/45ccf17dec9b3e6936b145d3a687e8ec6369281f95c5a95c9663a6b36a56edd8/icon.png" /> The Gaidly icon represents possibilities, friendly conversation, the extraordinary. An anthropomorphic version of the pin, which can also be other things, such as an airplane or a notebook, it is a close companion who has all the answers. Here we will find its versions and variations, within the safe visual dynamism. As part of the brand architecture framework, Gaidly's icon shape variations are developed based on its products and deliverables, serving as support for communications and message clarification. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e1a39ee2f3647d55acc9aa6217de2d913417153dcce24e7131ca1c9572cee633/type_2.png" data-mid="243259546" border="0" src="https://freight.cargo.site/w/1000/i/e1a39ee2f3647d55acc9aa6217de2d913417153dcce24e7131ca1c9572cee633/type_2.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d956a25153bab3e19eb370b636545b33cb77d10a35b06380b23fa60d2482f17b/icon_2.png" data-mid="243259544" border="0" src="https://freight.cargo.site/w/1000/i/d956a25153bab3e19eb370b636545b33cb77d10a35b06380b23fa60d2482f17b/icon_2.png" /> DynamicFlexible to every situation. Providing you incredible possibilities. Expansive. Funny. Close.UniversalShared by all, everywhere. Everlasting. Timeless. Essential. Enduring.FriendlyBased on conversation, for a personal trip guidance. Bringing the world together. Uniting people through empathy, celebrating life and how it can be extraordinary. <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8f88b6c20398d53267f0a1ff2a02683ef76caaf02433f4be2b8f36063dcfed9d/banner_2.png" data-mid="243259738" border="0" src="https://freight.cargo.site/w/1000/i/8f88b6c20398d53267f0a1ff2a02683ef76caaf02433f4be2b8f36063dcfed9d/banner_2.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b3f62b87bebe9415d56be990051c81ac5dc367d284f299f21c51ab70cc838311/concept_3.png" data-mid="243259684" border="0" src="https://freight.cargo.site/w/1000/i/b3f62b87bebe9415d56be990051c81ac5dc367d284f299f21c51ab70cc838311/concept_3.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e8d3cfdfacbd39de343ef81c47e6d082244c121735e5a4b4e98144724681850a/billboard_2.png" data-mid="243259719" border="0" src="https://freight.cargo.site/w/1000/i/e8d3cfdfacbd39de343ef81c47e6d082244c121735e5a4b4e98144724681850a/billboard_2.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cb06a75a280b6ccb32a79b2cd24300255626ecd42269a849524644d3135cc178/concept_2.png" data-mid="243259720" border="0" src="https://freight.cargo.site/w/1000/i/cb06a75a280b6ccb32a79b2cd24300255626ecd42269a849524644d3135cc178/concept_2.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e6bbfc10c36484e344fd1f884d1e1dbf31f622c53f0cb18edaa55141b40546e4/phone.png" data-mid="243259748" border="0" src="https://freight.cargo.site/w/1000/i/e6bbfc10c36484e344fd1f884d1e1dbf31f622c53f0cb18edaa55141b40546e4/phone.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/59c0a8befdc573b2164908dd2e068434fa467bd9981aa7e5ce9184e7b3b615a8/poster.png" data-mid="243259755" border="0" src="https://freight.cargo.site/w/1000/i/59c0a8befdc573b2164908dd2e068434fa467bd9981aa7e5ce9184e7b3b615a8/poster.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/65841c8de3d2cdc82c8d926c1ec3a6a8caf4dae602c7f72fffb4f896b47023bf/billboard.png" data-mid="243259760" border="0" src="https://freight.cargo.site/w/1000/i/65841c8de3d2cdc82c8d926c1ec3a6a8caf4dae602c7f72fffb4f896b47023bf/billboard.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/09b7a91850c94a9c29ec34b6b8a893b1a1a8c01e2a5feeb3bbef6f6a2af8be59/app.png" data-mid="243259784" border="0" src="https://freight.cargo.site/w/1000/i/09b7a91850c94a9c29ec34b6b8a893b1a1a8c01e2a5feeb3bbef6f6a2af8be59/app.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/35f7b02f23b634dace0abdb7f7cddf696fa536b6aa5ea6e7c21f9b8ad2254d3b/concept_5.png" data-mid="243260016" border="0" src="https://freight.cargo.site/w/1000/i/35f7b02f23b634dace0abdb7f7cddf696fa536b6aa5ea6e7c21f9b8ad2254d3b/concept_5.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/97bdb1245ee18fe97dc1d182db0695c74d4431b506db6b5efd3b5fde65870a5a/subway.png" data-mid="243259814" border="0" src="https://freight.cargo.site/w/1000/i/97bdb1245ee18fe97dc1d182db0695c74d4431b506db6b5efd3b5fde65870a5a/subway.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/153e224b83359116f7d5372d7fc58c0c44f2afc450c505ce3ce8b790bdc77b87/screens.png" data-mid="243260431" border="0" src="https://freight.cargo.site/w/1000/i/153e224b83359116f7d5372d7fc58c0c44f2afc450c505ce3ce8b790bdc77b87/screens.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/266f33158e4a41a30d7bfd5eeb08f3a7bf34b7536773910d469b14c1d8b0512a/billboard_4.png" data-mid="243261250" border="0" src="https://freight.cargo.site/w/1000/i/266f33158e4a41a30d7bfd5eeb08f3a7bf34b7536773910d469b14c1d8b0512a/billboard_4.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/378a1e833cc629521b30bdcaf83ed3b0464a270256ba29c13893342e741a25f9/phone_2.png" data-mid="243259813" border="0" src="https://freight.cargo.site/w/1000/i/378a1e833cc629521b30bdcaf83ed3b0464a270256ba29c13893342e741a25f9/phone_2.png" /> Project information Plan less. Live more. Gaidly is an application that generates and organizes travel itineraries and small events, serving as a personal guide to facilitate everything from planning to executing unforgettable experiences. Using human-like AI to plan personalized itineraries and offer practical, unique recommendations, they&nbsp;inspire people to create unique and meaningful moments, providing personalized and memorable experiences.This brand believes every journey and celebration is unique, and their AI is dedicated to tailoring experiences that reflect individual needs, tastes, and dreams. They are passionate about fostering meaningful moments, whether it’s bringing people together for celebrations or helping them explore the world with ease and excitement.The mascot are witty, charming and irreverent character that always looks friendly. Driven by a passion for discovery and new experiences. He give great advices, tell a tale or two and live the moment. He want to become the go-to AI companion to inspiring connection, joy, and exploration by transforming every journey and celebration into a memorable, stress-free experience. I led the project from the strategic foundation to final delivery, defining the brand’s positioning, purpose, and core narrative through tools such as the Golden Circle and concept development workshops. From these insights, I directed the creative vision and built the complete identity system — including logotype, mascot, visual language, and brand guidelines. The result is a flexible and human-centered brand system that balances technological intelligence with warmth and approachability, helping Gaidly stand out in a competitive travel tech landscape while creating emotional connection with its users. Outcomes Strategic Brand Identity to Support AI-Driven PositioningSymbol System to Reflect Trust, Exploration &amp; PersonalizationExperience-Driven Palette for Emotional Connection Sector︎︎︎AiTravelPlanning gaidly.com MadridSpain2025 https://inacioeugenio.co/Kokoy Fri, 11 Jul 2025 21:26:05 +0000 inacioeugenio.co https://inacioeugenio.co/Kokoy <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a82ad22ca468fb9fc02e15703e92b91bf5372a491fa9c860bbbd600e3683ddc6/pack_4.png" data-mid="235693804" border="0" src="https://freight.cargo.site/w/1000/i/a82ad22ca468fb9fc02e15703e92b91bf5372a491fa9c860bbbd600e3683ddc6/pack_4.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/87ac5a42f0aa8f8dd241c0c0ad287d7da8af2aae42aaabcc9776ee71d39164c4/logo.png" data-mid="235693813" border="0" src="https://freight.cargo.site/w/1000/i/87ac5a42f0aa8f8dd241c0c0ad287d7da8af2aae42aaabcc9776ee71d39164c4/logo.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/588ab515f4c88c58181bbec32ed70bcad111a82f1d44d181f1bb194b7ba5d1d8/bag_2.png" data-mid="235783200" border="0" src="https://freight.cargo.site/w/1000/i/588ab515f4c88c58181bbec32ed70bcad111a82f1d44d181f1bb194b7ba5d1d8/bag_2.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2535f47c6acf6db7f136824ed95b026545f3350450396adc6dcc7b97ec79375c/bite_2.png" data-mid="235723401" border="0" src="https://freight.cargo.site/w/960/i/2535f47c6acf6db7f136824ed95b026545f3350450396adc6dcc7b97ec79375c/bite_2.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a4fb0b3cae2b4ad6df78922c110f39b1f52bafabdb26612215d3f0c73875b0ab/cake.png" data-mid="235723402" border="0" src="https://freight.cargo.site/w/960/i/a4fb0b3cae2b4ad6df78922c110f39b1f52bafabdb26612215d3f0c73875b0ab/cake.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ea1e15833b73d920e14e12307c3418f80ab1dd7846465837f83c8bc368a5615e/pack_2.png" data-mid="235723403" border="0" src="https://freight.cargo.site/w/1000/i/ea1e15833b73d920e14e12307c3418f80ab1dd7846465837f83c8bc368a5615e/pack_2.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5438b265e5d6755ccbf5c421dca148259226f0fa83c8d9555bf2f6dccdf05a3b/pack_3.png" data-mid="235723404" border="0" src="https://freight.cargo.site/w/1000/i/5438b265e5d6755ccbf5c421dca148259226f0fa83c8d9555bf2f6dccdf05a3b/pack_3.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fefcb60249bba23111825cad3fd65c19275418cc3dbd3d20af2e7041be13aca3/cake_4.png" data-mid="235723408" border="0" src="https://freight.cargo.site/w/1000/i/fefcb60249bba23111825cad3fd65c19275418cc3dbd3d20af2e7041be13aca3/cake_4.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/765f29af37c7510ecf2269d39da459ac927368a04b44dd21a5b1f4e25628097c/pics_random.gif" data-mid="235796841" border="0" src="https://freight.cargo.site/w/1000/i/765f29af37c7510ecf2269d39da459ac927368a04b44dd21a5b1f4e25628097c/pics_random.gif" /> As Kokoy is rooted in Kuwait, a country where Arabic is both language and identity — it was essential to honor this cultural foundation in the visual expression of the brand. Translating the name into Arabic wasn’t just a linguistic decision; it was a gesture of cultural authenticity and local pride. To deepen this connection, the logotype was redesigned drawing from traditional Arabic calligraphy, blending its rich, flowing heritage with Kokoy’s playful and bold personality. This allowed the brand to speak in a visual dialect that feels both familiar and fresh to its audience, celebrating Kuwait’s aesthetic traditions while inviting a new generation into a colorful, contemporary dessert experience. Through this design choice, Kokoy becomes more than a brand, it becomes a bridge between tradition and modernity, between local roots and global reach. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/32992986a0a57b4e90d5c085690157519af62231507fcc317b1aebea0badbd30/logo_3.png" data-mid="235783565" border="0" src="https://freight.cargo.site/w/1000/i/32992986a0a57b4e90d5c085690157519af62231507fcc317b1aebea0badbd30/logo_3.png" /> <img width="2000" height="2667" width_o="2000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/6e1c3b761ff0337443fc7ee27813a9da08355e29c18a6d214cd129a0d2ac5187/pages-02.png" data-mid="235782647" border="0" src="https://freight.cargo.site/w/1000/i/6e1c3b761ff0337443fc7ee27813a9da08355e29c18a6d214cd129a0d2ac5187/pages-02.png" /> <img width="2000" height="2667" width_o="2000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/d87f31c88f34632c3932cb984a0441c3ea6d21d4116595583ad6ca99ef50ca26/pages-06.png" data-mid="235782648" border="0" src="https://freight.cargo.site/w/1000/i/d87f31c88f34632c3932cb984a0441c3ea6d21d4116595583ad6ca99ef50ca26/pages-06.png" /> To complement Kokoy’s expressive logotype, a reduced brand icon was developed, a simplified yet distinctive variation that brings dynamism and flexibility to the identity system. In fast-paced digital environments and small-scale applications, the full logotype may not always be practical. The reduced icon ensures Kokoy remains recognizable across all contexts, from social media avatars to packaging stamps and merchandise. More than a functional asset, it captures the essence of the brand in its purest form, allowing it to move with ease and spontaneity, just like the organic illustrations and playful personality that define it. This strategic reduction doesn’t dilute Kokoy, it amplifies its adaptability, ensuring the brand feels alive, responsive, and ever-present in the modern visual landscape. <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/bba2ac9ba81c2a25993830d131dd2be78ff33e9722a644a917f6854fceba952a/icon.gif" data-mid="235723860" border="0" src="https://freight.cargo.site/w/960/i/bba2ac9ba81c2a25993830d131dd2be78ff33e9722a644a917f6854fceba952a/icon.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/6621962bc002aeb993ff20bea151b2feb8b6bf277de1bfb6ca6fd215f4df2b95/bite_3.png" data-mid="235723830" border="0" src="https://freight.cargo.site/w/1000/i/6621962bc002aeb993ff20bea151b2feb8b6bf277de1bfb6ca6fd215f4df2b95/bite_3.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b2b47156fcdcf9eec302b4329d3d1a0b7e276912729738a559f491e419f9e336/cake_2.png" data-mid="235723870" border="0" src="https://freight.cargo.site/w/960/i/b2b47156fcdcf9eec302b4329d3d1a0b7e276912729738a559f491e419f9e336/cake_2.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/86461ce6039483bb48f4e98f2212cdbebc9676e1d50276c605c2628cf623d908/bag.png" data-mid="235723869" border="0" src="https://freight.cargo.site/w/960/i/86461ce6039483bb48f4e98f2212cdbebc9676e1d50276c605c2628cf623d908/bag.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c6cea20910ec7fd55da515edb2f84bd7ac44d6efd32cd650d879c66851f0b7c7/cake_6.png" data-mid="235723892" border="0" src="https://freight.cargo.site/w/1000/i/c6cea20910ec7fd55da515edb2f84bd7ac44d6efd32cd650d879c66851f0b7c7/cake_6.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b0d6bb1f406c88814df65fbabe2ac555d103cf005141fe318b3cf529fa80198d/texture_2.png" data-mid="235723894" border="0" src="https://freight.cargo.site/w/960/i/b0d6bb1f406c88814df65fbabe2ac555d103cf005141fe318b3cf529fa80198d/texture_2.png" /><img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d74d6988fa81d9114f94e23cdc1999823b56a89245a75e0e85b596d9bb5c8ee3/texture_4.png" data-mid="235723896" border="0" src="https://freight.cargo.site/w/960/i/d74d6988fa81d9114f94e23cdc1999823b56a89245a75e0e85b596d9bb5c8ee3/texture_4.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b3ab8517682d6f83bdf0d3896a54648eb623bf0513e4b3c2efd12e5440d2262c/texture_3.png" data-mid="235723895" border="0" src="https://freight.cargo.site/w/960/i/b3ab8517682d6f83bdf0d3896a54648eb623bf0513e4b3c2efd12e5440d2262c/texture_3.png" /><img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c143e59cd2cd1b7b0f9f85b88864db68dce9d627999ad5fd8350ef3d12391665/texture.png" data-mid="235723897" border="0" src="https://freight.cargo.site/w/960/i/c143e59cd2cd1b7b0f9f85b88864db68dce9d627999ad5fd8350ef3d12391665/texture.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/165d1e381a9e18c79f15deab0944e0b2a34a758362495e9fe69b23e7af5f4a20/illustration.png" data-mid="235752566" border="0" src="https://freight.cargo.site/w/1000/i/165d1e381a9e18c79f15deab0944e0b2a34a758362495e9fe69b23e7af5f4a20/illustration.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e783f98d3acc91d6319f621e1f595fcc0481ca2fddad09354bcd785a12338ef7/sign.png" data-mid="235783182" border="0" src="https://freight.cargo.site/w/960/i/e783f98d3acc91d6319f621e1f595fcc0481ca2fddad09354bcd785a12338ef7/sign.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/8c4cd4300d76c5e86e9e06757fa2ddba205ecdf52f394aba9bd6e255eaa0147f/tshirt.png" data-mid="235783184" border="0" src="https://freight.cargo.site/w/960/i/8c4cd4300d76c5e86e9e06757fa2ddba205ecdf52f394aba9bd6e255eaa0147f/tshirt.png" /> The illustrations in Kokoy play a vital role in expressing the brand’s essence — joyful, human, and full of personality. Drawn in an organic, free-flowing style, they mirror the imperfections and spontaneity of real life, reinforcing the brand’s commitment to authenticity and emotional connection. These visuals aren’t just decorative; they are extensions of Kokoy’s soul. Every curve and splash of color reflects the warmth of human hands, echoing the same passion that goes into each dessert. This hand-drawn approach softens the boldness of the design, creating a dynamic balance between energy and empathy. Through illustration, Kokoy becomes a world of its own, one where flavor, feeling, and imagination come together in every bite. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/14082d1b39ac4616d0048e47edd9b202eb0b0dae74a5e20886bcb98abcf7f658/illustration_5.png" data-mid="235782910" border="0" src="https://freight.cargo.site/w/1000/i/14082d1b39ac4616d0048e47edd9b202eb0b0dae74a5e20886bcb98abcf7f658/illustration_5.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/dc0bcd3a62bad04a55321d5b39810c713cc653959774624c69e7a9533f858c6b/illustration_6.png" data-mid="235782911" border="0" src="https://freight.cargo.site/w/1000/i/dc0bcd3a62bad04a55321d5b39810c713cc653959774624c69e7a9533f858c6b/illustration_6.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0806260941f31a8d49667b4c54d2344d5a8718de9245674c6d636007965a6d4f/illustration_7.png" data-mid="235782942" border="0" src="https://freight.cargo.site/w/1000/i/0806260941f31a8d49667b4c54d2344d5a8718de9245674c6d636007965a6d4f/illustration_7.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/695b3df19f92b620988582cab246d50976c34d27e8dcceb65aa08f3eb8cac66a/bag_3.png" data-mid="235783595" border="0" src="https://freight.cargo.site/w/1000/i/695b3df19f92b620988582cab246d50976c34d27e8dcceb65aa08f3eb8cac66a/bag_3.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ba79ecab2b39cb637ed05463a779472d262fde5d72c70ff375cd6118f14accb9/hands.gif" data-mid="235752606" border="0" src="https://freight.cargo.site/w/960/i/ba79ecab2b39cb637ed05463a779472d262fde5d72c70ff375cd6118f14accb9/hands.gif" /> At the heart of Kokoy’s identity lies the illustration of hands — not only as a symbol of human warmth and interaction, but also as a tribute to the deep cultural meaning of hands in Arab traditions. In Kuwaiti and broader Arab culture, hands are central to acts of hospitality, generosity, and connection — from offering food to sharing conversations and blessings. These illustrated hands represent more than touch; they embody ritual and respect, echoing the way desserts are often shared in moments of celebration and togetherness. They also reflect the intimacy between people and food, the gesture of giving, and the joy of receiving — all of which are fundamental to Kokoy’s spirit. Drawn in a playful, organic style, the hands bridge the emotional and the cultural, reinforcing Kokoy’s human-centered approach. They invite customers not just to consume, but to feel, hold, and connect — making every dessert a small act of care, rooted in both tradition and emotion. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cc256e9936a73684f47e50e031d96dcfe77ee427ec7c637a5e0cbf2e21694bee/illustration_gif-2.gif" data-mid="235797017" border="0" src="https://freight.cargo.site/w/1000/i/cc256e9936a73684f47e50e031d96dcfe77ee427ec7c637a5e0cbf2e21694bee/illustration_gif-2.gif" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d6317ea9328214f634da94279d0b7c33c0c5f774be7305cbe960e5de3747cab2/bite_5.png" data-mid="235752611" border="0" src="https://freight.cargo.site/w/1000/i/d6317ea9328214f634da94279d0b7c33c0c5f774be7305cbe960e5de3747cab2/bite_5.png" /><img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fe39c18bb2f822d6eb5214e6533ceaaa66b69431e3a5bf658850a70c327b2172/pack.png" data-mid="235752630" border="0" src="https://freight.cargo.site/w/960/i/fe39c18bb2f822d6eb5214e6533ceaaa66b69431e3a5bf658850a70c327b2172/pack.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ee2c00f5399033e039e5bd1e85d3fc30c15d1cd4cbe7067d4765057b8c35248f/cake_5.png" data-mid="235752629" border="0" src="https://freight.cargo.site/w/960/i/ee2c00f5399033e039e5bd1e85d3fc30c15d1cd4cbe7067d4765057b8c35248f/cake_5.png" /> Project information A Taste of Joy from Kuwait. Kokoy is a vibrant dessert brand rooted in Kuwaiti culture, crafted to capture the joy and human warmth of shared moments around food. I led the project holistically — from strategic discovery to creative execution and final delivery — shaping both the conceptual foundation and visual expression of the brand. Beginning with a deep understanding of Kokoy’s cultural context and emotional purpose, I defined the brand strategy and positioning, ensuring the visual identity would honor local heritage while expressing a playful, contemporary spirit. From this strategic core, I developed the complete identity system including the custom logotype, brand mascot, illustrative language, reduced icon system, and comprehensive brand book. The logotype and visual elements draw from organic, hand-drawn forms to evoke warmth and approachability, while the illustration of hands reflects cultural significance of hospitality and connection. Through these strategic choices, Kokoy’s brand experience bridges tradition and modernity, giving the dessert brand a distinctive visual voice and emotional resonance that strengthens its identity in both local and broader markets. OutcomesBrand Identity, Brand Design, Packaging, and Illustration Sector︎︎︎FoodPartner︎︎︎Mohamed MalhoutiClient︎︎︎ SineCollaborators︎︎︎ Kokoy Team@lets.kokoy Kuwait CityKuwait2024 https://inacioeugenio.co/Ground Mon, 09 Jun 2025 16:32:07 +0000 inacioeugenio.co https://inacioeugenio.co/Ground <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b68c4817711ad48cd20f49006ac20fab83bd88c57ee5653d611cba5cb8bbf3c8/logo.png" data-mid="234380959" border="0" src="https://freight.cargo.site/w/1000/i/b68c4817711ad48cd20f49006ac20fab83bd88c57ee5653d611cba5cb8bbf3c8/logo.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/44838782161391ac4edb54ffb4ce5fc0c044c3dfbc415e5db2d64d1778b4ea85/flyer.png" data-mid="234373910" border="0" src="https://freight.cargo.site/w/1000/i/44838782161391ac4edb54ffb4ce5fc0c044c3dfbc415e5db2d64d1778b4ea85/flyer.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/be38ffd0284c2ab8190438a963657c3b2500c60d161e76b3c71bba550d4d2134/concept.png" data-mid="234376001" border="0" src="https://freight.cargo.site/w/1000/i/be38ffd0284c2ab8190438a963657c3b2500c60d161e76b3c71bba550d4d2134/concept.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cd8a0eb324a6130df0e859614517560d6c643626fd6e8c0032a70e697d23c584/color.gif" data-mid="234373909" border="0" src="https://freight.cargo.site/w/960/i/cd8a0eb324a6130df0e859614517560d6c643626fd6e8c0032a70e697d23c584/color.gif" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c5f4087c6b0ff791262875ac88e9aa0c1e94097432500fa98ab08cb4f47ca706/icon_family.png" data-mid="234373919" border="0" src="https://freight.cargo.site/w/960/i/c5f4087c6b0ff791262875ac88e9aa0c1e94097432500fa98ab08cb4f47ca706/icon_family.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d00d634bcab205eeaf1ddbb9b99941c34c19efee88cb606c2f61d609384d4370/poster_2.png" data-mid="234373921" border="0" src="https://freight.cargo.site/w/1000/i/d00d634bcab205eeaf1ddbb9b99941c34c19efee88cb606c2f61d609384d4370/poster_2.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f1f9f45e42d3a4d87f08d6b6077079c36d6b0fb7cbae4925eab1f382f4ecc435/mac.png" data-mid="234375666" border="0" src="https://freight.cargo.site/w/1000/i/f1f9f45e42d3a4d87f08d6b6077079c36d6b0fb7cbae4925eab1f382f4ecc435/mac.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/cd3b62de9b29092d6d16fcf4c01c3049d24c61ab2153c5e93dafc31b0f0dc412/pic_2.png" data-mid="234421798" border="0" src="https://freight.cargo.site/w/1000/i/cd3b62de9b29092d6d16fcf4c01c3049d24c61ab2153c5e93dafc31b0f0dc412/pic_2.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2fc747750c314eed4d0a61edb96d64a1775e6fdbea1e22480967a34811c3f2ed/poster.png" data-mid="234373922" border="0" src="https://freight.cargo.site/w/1000/i/2fc747750c314eed4d0a61edb96d64a1775e6fdbea1e22480967a34811c3f2ed/poster.png" /> The icon is rooted in the recognizable shape of the letter G, immediately tying it to the brand’s name and identity. The use of bold, rounded geometry gives it a solid yet approachable feel.&nbsp;The inner curve that loops down and back up creates a cyclical motion, evoking a sense of ongoing momentum and iteration — symbolic of how the brand drives growth through continuous learning and optimization.Its simplicity makes it highly versatile, whether scaled for digital use or print. The design balances tech-forward sharpness with human-centered curves, making it ideal for a product at the intersection of AI and marketing. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2798ed866899282d63921ecf2cb5a51a9afde7d85dffa6ca2e09ff4b0da4785a/icon.png" data-mid="234375830" border="0" src="https://freight.cargo.site/w/1000/i/2798ed866899282d63921ecf2cb5a51a9afde7d85dffa6ca2e09ff4b0da4785a/icon.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ebac61c13b96edf5b978964f7222f7cf79d025e56ebcf1b1e22a015d3de137cd/card.png" data-mid="234373908" border="0" src="https://freight.cargo.site/w/1000/i/ebac61c13b96edf5b978964f7222f7cf79d025e56ebcf1b1e22a015d3de137cd/card.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/29106a998857978a94384146177584119950030966e8f600c13815b93594bc9d/app_icon.png" data-mid="234373907" border="0" src="https://freight.cargo.site/w/960/i/29106a998857978a94384146177584119950030966e8f600c13815b93594bc9d/app_icon.png" /> <img width="960" height="1280" width_o="960" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0653faa28b32a432b747ecca50cfec2a1321d3c6128d7bba65b69b579723115e/pic.png" data-mid="234375871" border="0" src="https://freight.cargo.site/w/960/i/0653faa28b32a432b747ecca50cfec2a1321d3c6128d7bba65b69b579723115e/pic.png" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/20b05a66d9d6845dcf7e248fea7ccff9725567316307ed3dec34dabf755e8b5c/ipad.png" data-mid="234373920" border="0" src="https://freight.cargo.site/w/1000/i/20b05a66d9d6845dcf7e248fea7ccff9725567316307ed3dec34dabf755e8b5c/ipad.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/5357386c9ef07867f36a444c5c03647f3cce8e9fdddffd5cd649e2abc7fe6330/sign.png" data-mid="234373923" border="0" src="https://freight.cargo.site/w/1000/i/5357386c9ef07867f36a444c5c03647f3cce8e9fdddffd5cd649e2abc7fe6330/sign.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ab25386dd05dc0d7a3cb579754fc56631c7dfcb4266e6e0c978c16eeebaec0ea/stationery.png" data-mid="234373924" border="0" src="https://freight.cargo.site/w/1000/i/ab25386dd05dc0d7a3cb579754fc56631c7dfcb4266e6e0c978c16eeebaec0ea/stationery.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/181c38286e6dbf6a8d3272b76c2d9bcbebc8b940425eb1b9ff015b47893b8603/cover.png" data-mid="234376845" border="0" src="https://freight.cargo.site/w/1000/i/181c38286e6dbf6a8d3272b76c2d9bcbebc8b940425eb1b9ff015b47893b8603/cover.png" /> Project information Ground is a forward-thinking brand designed to establish a distinctive visual identity and narrative within its category. I led this project end-to-end — from strategic discovery and brand positioning to creative direction and final delivery. Beginning with an in-depth strategic phase, I established the brand’s core purpose, personality, and visual foundations to ensure the identity would meaningfully reflect its values and market positioning. With this strategic groundwork, I guided key creative decisions and built a cohesive identity system including the custom logotype, visual language, system components, and comprehensive brand guidelines. Every design choice was rooted in strategic intent — balancing clarity, differentiation, and resonance with the target audience. The result is a robust brand identity that confidently communicates Ground’s essence while providing a flexible framework for application across touchpoints; from digital experiences to visual collateral. OutcomesStrategy, Concept Development, Creative Direction, Logotype, Visual Language, Design System &amp; Brand Book Sector︎︎︎Technology, AI, BusinessPartner︎︎︎ Max JosinoClient︎︎︎Kat Garciajoinground.com New York New York US 2023 https://inacioeugenio.co/Toomato Thu, 04 May 2023 15:49:28 +0000 inacioeugenio.co https://inacioeugenio.co/Toomato <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2cd3d224d8be0852e5f08d0d4c44f3fd9e646cdd3b58534f64537a4e0d8e8aa6/logo.png" data-mid="244711650" border="0" src="https://freight.cargo.site/w/1000/i/2cd3d224d8be0852e5f08d0d4c44f3fd9e646cdd3b58534f64537a4e0d8e8aa6/logo.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/274b85f568a80ba4581847737ef086f2780c9199dca289ba1e45e2eb2a48fd04/concept.png" data-mid="244760447" border="0" src="https://freight.cargo.site/w/1000/i/274b85f568a80ba4581847737ef086f2780c9199dca289ba1e45e2eb2a48fd04/concept.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a476616862b77e4f7b4e679cea85296a8f1b7280ae7e1f2f22a2158864c3dcbd/grid.png" data-mid="244712755" border="0" src="https://freight.cargo.site/w/1000/i/a476616862b77e4f7b4e679cea85296a8f1b7280ae7e1f2f22a2158864c3dcbd/grid.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/836ce433def283c832c4e00a1a9af0e9ecfa6d3dffa2c00a6896802af27cee8f/billboard.png" data-mid="244774357" border="0" src="https://freight.cargo.site/w/1000/i/836ce433def283c832c4e00a1a9af0e9ecfa6d3dffa2c00a6896802af27cee8f/billboard.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6f293c9f2dd64fb4bf2cc0224523d6d1ed78c97b92f18af9d01a0467b3d69eb/symbol.png" data-mid="177668918" border="0" src="https://freight.cargo.site/w/1000/i/f6f293c9f2dd64fb4bf2cc0224523d6d1ed78c97b92f18af9d01a0467b3d69eb/symbol.png" /> Tomato Shaped Icon The icon was created by merging the project’s core elements into a single, memorable shape. I combined the letter T from Toomato with the silhouette of a tomato, using the leaf structure as the foundation for the letterform itself.This approach transforms the brand’s initial into a symbolic element, creating an icon that feels both literal and abstract, instantly recognizable while still playful and organic. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/85d8ee1f98ce05c96f06bb4c70781e46b6c8451d8943e0caa2f7c8416c7561d5/concept_5.png" data-mid="244766100" border="0" src="https://freight.cargo.site/w/1000/i/85d8ee1f98ce05c96f06bb4c70781e46b6c8451d8943e0caa2f7c8416c7561d5/concept_5.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5bdeafe4e3fab8cd2cb6dc04035d3db5d5834477a1153fb10485fc5d27e3bee8/concept_4.png" data-mid="244766248" border="0" src="https://freight.cargo.site/w/1000/i/5bdeafe4e3fab8cd2cb6dc04035d3db5d5834477a1153fb10485fc5d27e3bee8/concept_4.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0da82e17d497e62b0a39a1f09975a886c7de610505727d8d050e46dd0fdecd00/billboard_2.png" data-mid="244768090" border="0" src="https://freight.cargo.site/w/1000/i/0da82e17d497e62b0a39a1f09975a886c7de610505727d8d050e46dd0fdecd00/billboard_2.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f8f3e0cecd12f55a79a18c83b26878dbcbc030ed83c51a59f3c9d0520cdf41a3/cards.png" data-mid="244803399" border="0" src="https://freight.cargo.site/w/1000/i/f8f3e0cecd12f55a79a18c83b26878dbcbc030ed83c51a59f3c9d0520cdf41a3/cards.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/22b5f0ab19bbb8cc43a934f939c22ebae3be88c39291a79a3739a0d4c62f5bd4/concept_7.png" data-mid="245071625" border="0" src="https://freight.cargo.site/w/1000/i/22b5f0ab19bbb8cc43a934f939c22ebae3be88c39291a79a3739a0d4c62f5bd4/concept_7.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/19c5c2ba1918c0ac9f59e4a1cdfd2850b5dab266492a32e71e382bbadab8f8d1/graphics.png" data-mid="245071749" border="0" src="https://freight.cargo.site/w/1000/i/19c5c2ba1918c0ac9f59e4a1cdfd2850b5dab266492a32e71e382bbadab8f8d1/graphics.png" /> GraphicsThe graphic system expands from the icon’s structure. I developed a simple form built from curved rectangles, a soft, modular shape derived from the same T/leaf geometry. These elements work as flexible building blocks across layouts, adding rhythm, movement, and personality while keeping the visual language cohesive and unmistakably tied to the brand. <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/121717241b5a43d5a7b8e4131e99426a63a1a347b763c41a72eb5487f8b45ee3/type.png" data-mid="244726188" border="0" src="https://freight.cargo.site/w/1000/i/121717241b5a43d5a7b8e4131e99426a63a1a347b763c41a72eb5487f8b45ee3/type.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5bf4212a70b3c1ef851ff47fedea213d392af11a28fde7eb7143593756d77367/concept_2.png" data-mid="244765820" border="0" src="https://freight.cargo.site/w/1000/i/5bf4212a70b3c1ef851ff47fedea213d392af11a28fde7eb7143593756d77367/concept_2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7394f022bba47d5d6eb9b3c9dbcf7ff6348ac47f1ec440747308c758c5d8b5c/card.png" data-mid="177671214" border="0" src="https://freight.cargo.site/w/1000/i/d7394f022bba47d5d6eb9b3c9dbcf7ff6348ac47f1ec440747308c758c5d8b5c/card.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/75afda96e47fa0353cefca6fe5980e803bdab6a03fa8f201df86f05965854a75/concept_3.png" data-mid="244727032" border="0" src="https://freight.cargo.site/w/1000/i/75afda96e47fa0353cefca6fe5980e803bdab6a03fa8f201df86f05965854a75/concept_3.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0c8fc1b04e5ee907924084af2e51362c55df103c072630cbf5bbd335f89952da/poster_2.png" data-mid="244761000" border="0" src="https://freight.cargo.site/w/1000/i/0c8fc1b04e5ee907924084af2e51362c55df103c072630cbf5bbd335f89952da/poster_2.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ff5200092fb02800c62103eb55c25921814bac4fbc3f59391ef9067fc366a626/uniform.png" data-mid="244763594" border="0" src="https://freight.cargo.site/w/1000/i/ff5200092fb02800c62103eb55c25921814bac4fbc3f59391ef9067fc366a626/uniform.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9b0e10cf72f5f1e6c704a80722afad2295ecd3cce95d64adad354fc32cb0c36b/tomato.png" data-mid="244766506" border="0" src="https://freight.cargo.site/w/1000/i/9b0e10cf72f5f1e6c704a80722afad2295ecd3cce95d64adad354fc32cb0c36b/tomato.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c9e0fe2ebaab54261697e414e9bb68b65d3e67f4bba4739021d61609f74aa8fd/concept_6.png" data-mid="244792508" border="0" src="https://freight.cargo.site/w/1000/i/c9e0fe2ebaab54261697e414e9bb68b65d3e67f4bba4739021d61609f74aa8fd/concept_6.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/622e2c455d0ffd1fe257d91d9e31852cf7d75c308ae2a9427cd5ead1c67b9874/picture_2.png" data-mid="244803423" border="0" src="https://freight.cargo.site/w/1000/i/622e2c455d0ffd1fe257d91d9e31852cf7d75c308ae2a9427cd5ead1c67b9874/picture_2.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/18ecf3a97caabbba79e49b60746ec84dd140d7cfa2fe2ca59b0d75a8b71bf37f/poster.png" data-mid="244766238" border="0" src="https://freight.cargo.site/w/1000/i/18ecf3a97caabbba79e49b60746ec84dd140d7cfa2fe2ca59b0d75a8b71bf37f/poster.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ffa94002d4cc311b97bc1cb45b91ad40f158c30a5486de829b0ff1a3312fb43c/poster_3.png" data-mid="244792854" border="0" src="https://freight.cargo.site/w/1000/i/ffa94002d4cc311b97bc1cb45b91ad40f158c30a5486de829b0ff1a3312fb43c/poster_3.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a5c1fa1eddf3da682c78ddf73830a267fa97abef4eefef91e947e8e01b5dab68/sign.png" data-mid="244803135" border="0" src="https://freight.cargo.site/w/1000/i/a5c1fa1eddf3da682c78ddf73830a267fa97abef4eefef91e947e8e01b5dab68/sign.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/79d18b9bdbd0607151d12fcd1a87596e54fd22a355260645378624b9171c7485/picture.png" data-mid="244730955" border="0" src="https://freight.cargo.site/w/1000/i/79d18b9bdbd0607151d12fcd1a87596e54fd22a355260645378624b9171c7485/picture.png" /> Project information Toomato is a fresh, personality-driven tomato sauce brand designed to combine everyday utility with bold visual character. I led this project end-to-end — from strategic discovery and positioning through creative direction and final execution — shaping both the conceptual foundation and distinctive visual identity. Beginning with a strategic understanding of the category and consumer context, I defined the brand’s core personality and positioning, establishing a set of guiding principles for tone, character, and visual expression. Informed by this foundation, I directed and developed the complete brand system — including logotype, illustration style, packaging design, typographic approach, and comprehensive brand guidelines — ensuring a cohesive and flexible visual language tailored to stand out on shelf and in communication. The visual identity balances bold color, expressive forms, and playful voice to embody Toomato’s vibrant and confident spirit. The resulting brand identity system equips Toomato with a memorable, differentiated presence that resonates across packaging, digital, and point-of-sale applications — visually reinforcing the product’s personality and positioning within a competitive category. OutcomesBrand Strategy, Positioning, Creative Direction, Visual Identity, Packaging &amp; Brand Guidelines Sector︎︎︎Food Featured︎︎︎ Behance New YorkNew YorkUS2023 https://inacioeugenio.co/Friday-Finance Thu, 05 Jan 2023 03:43:37 +0000 inacioeugenio.co https://inacioeugenio.co/Friday-Finance <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="//freight.cargo.site/t/original/i/c9c87b132781f5e7bf0a89b05c7b68f4d27e04c9ca150fe53a3eae4f8a79b593/poster-2.png" data-mid="163611181" border="0" style="width: 948.906px; height: 533.76px; display: none;"> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/54099c1dea50a2bc2de513ed6cf786ddad77c699eef3b424ca218fbc9b3d7301/logo.png" data-mid="244803485" border="0" src="https://freight.cargo.site/w/1000/i/54099c1dea50a2bc2de513ed6cf786ddad77c699eef3b424ca218fbc9b3d7301/logo.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c501631c9c705608d03f31ce4f799c081ccbefbf1d5068d3679f85f45fbbc400/app.png" data-mid="244803488" border="0" src="https://freight.cargo.site/w/1000/i/c501631c9c705608d03f31ce4f799c081ccbefbf1d5068d3679f85f45fbbc400/app.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e47ad69123c4ba91f885575281744bb10c11138ed1b678a96bc7f407df978567/before.png" data-mid="245070215" border="0" src="https://freight.cargo.site/w/1000/i/e47ad69123c4ba91f885575281744bb10c11138ed1b678a96bc7f407df978567/before.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9671c02099db364db5aa665a6ade81a155a6e1b69efb5e448665f1b2b5273cf0/concept.png" data-mid="244805901" border="0" src="https://freight.cargo.site/w/1000/i/9671c02099db364db5aa665a6ade81a155a6e1b69efb5e448665f1b2b5273cf0/concept.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/688dd4b1bb61f255795b2f8fcf3ed5a677feed9ef3fb3b0f81646417ecd5213a/concept_2.png" data-mid="244805900" border="0" src="https://freight.cargo.site/w/1000/i/688dd4b1bb61f255795b2f8fcf3ed5a677feed9ef3fb3b0f81646417ecd5213a/concept_2.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e225559b52023fa5ce139bcaa117057cb63804c2db6a685653725d4c4077e995/billboard_2.png" data-mid="244806128" border="0" src="https://freight.cargo.site/w/1000/i/e225559b52023fa5ce139bcaa117057cb63804c2db6a685653725d4c4077e995/billboard_2.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f992c58a83e45a47091c7544afb43d7268c71d31547380624c9b199bc658515c/billboard.png" data-mid="244806140" border="0" src="https://freight.cargo.site/w/1000/i/f992c58a83e45a47091c7544afb43d7268c71d31547380624c9b199bc658515c/billboard.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3a35bb907f85e8c8b810dedb9a983b788576ba583934d2214f3021e4bea42e16/poster.png" data-mid="244806315" border="0" src="https://freight.cargo.site/w/1000/i/3a35bb907f85e8c8b810dedb9a983b788576ba583934d2214f3021e4bea42e16/poster.png" /> Design SystemAt the heart of the system is a visual language driven by a deliberate mix of icons and typography. Instead of relying on static assets alone, we created a flexible icon family that interacts with type, turning every touchpoint into an expressive, data-driven narrative. The rounded forms of the symbols aren’t just aesthetic; they reflect our belief in approachable business communication, technical where it needs to be, human where it matters most. By pairing these icons with thoughtful typographic hierarchies, we built a system that feels dynamic and adaptable, communicating complex financial concepts with clarity and confidence. This identity lets Friday Finance explain its products and values visually,&nbsp; not just verbally, which is crucial for a B2B fintech that must earn trust at first glance. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/065f02e0187e2fb604f0e80ebd6d2cd3f703fa9b6c81f26363312ba38a716303/concept_3.png" data-mid="244807800" border="0" src="https://freight.cargo.site/w/1000/i/065f02e0187e2fb604f0e80ebd6d2cd3f703fa9b6c81f26363312ba38a716303/concept_3.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/bbe14c24eb9259f52023f599bbddbee490e9e08332e5c2d2cbd289677c6b95a7/poster_2.png" data-mid="244809393" border="0" src="https://freight.cargo.site/w/1000/i/bbe14c24eb9259f52023f599bbddbee490e9e08332e5c2d2cbd289677c6b95a7/poster_2.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b723f07db2ac4d492bdcf3af4c72399fbcb327885d41134e3fc9e63e09c97fdc/app-mockup.png" data-mid="244809295" border="0" src="https://freight.cargo.site/w/1000/i/b723f07db2ac4d492bdcf3af4c72399fbcb327885d41134e3fc9e63e09c97fdc/app-mockup.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9708b371c62906e2607b8bf542709d8d54b95a9a97f55c28dfe17a4b22d1c3b1/symbol.png" data-mid="163649017" border="0" src="https://freight.cargo.site/w/1000/i/9708b371c62906e2607b8bf542709d8d54b95a9a97f55c28dfe17a4b22d1c3b1/symbol.png" /> IconWhat sets this brand apart from typical fintech identities is its balance between professionalism and personality. The choice of shapes, colour relationships, and typographic rhythm communicates expertise and reliability, while the flexibility of the visual system signals innovation and forward motion, a promise that Friday Finance isn’t just another fintech, but a partner that understands business, anticipates change, and builds a safer financial future. In essence, this identity positions Friday Finance as a trusted, future-oriented fintech, one that speaks the language of business leaders while remaining distinctly human and approachable. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/135bb879597b37c228c7bbb3d33ee2d11d140c23ccc8c55e39609093ce656957/concept_4.png" data-mid="244827598" border="0" src="https://freight.cargo.site/w/1000/i/135bb879597b37c228c7bbb3d33ee2d11d140c23ccc8c55e39609093ce656957/concept_4.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e513b7a611f172b5e48d89edf9ef7ac2f7b42e4b66d26a8efd17e5269ac5f72a/concept_5.png" data-mid="244828450" border="0" src="https://freight.cargo.site/w/1000/i/e513b7a611f172b5e48d89edf9ef7ac2f7b42e4b66d26a8efd17e5269ac5f72a/concept_5.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bacd4aa0afe220511638b3b22142ddfd3d40a8ca4b2f255b35f952b454d241c4/poster_3.png" data-mid="244827812" border="0" src="https://freight.cargo.site/w/1000/i/bacd4aa0afe220511638b3b22142ddfd3d40a8ca4b2f255b35f952b454d241c4/poster_3.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/99a7412c308021173ef2e6f5b6b856a0442f29b6afef82426864a6bd8147edfc/billboard_3.png" data-mid="244828487" border="0" src="https://freight.cargo.site/w/1000/i/99a7412c308021173ef2e6f5b6b856a0442f29b6afef82426864a6bd8147edfc/billboard_3.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3dd4713ff621d742755a3cf20f29619fbf6dd1c7ab674bd5a40218fe42d85336/app_2.png" data-mid="244831518" border="0" src="https://freight.cargo.site/w/1000/i/3dd4713ff621d742755a3cf20f29619fbf6dd1c7ab674bd5a40218fe42d85336/app_2.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1bdb169a0a1ee306b7540b97e05f7ad35654e201190b628f695433f979fa5342/icons.png" data-mid="244829815" border="0" src="https://freight.cargo.site/w/1000/i/1bdb169a0a1ee306b7540b97e05f7ad35654e201190b628f695433f979fa5342/icons.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/184e29e306e04d74c2cdaf1a9f02f591019783b7dee760738f0335339edeb91e/bus.png" data-mid="245068919" border="0" src="https://freight.cargo.site/w/1000/i/184e29e306e04d74c2cdaf1a9f02f591019783b7dee760738f0335339edeb91e/bus.png" /> Project information Faced with the challenge of repositioning a fintech brand to balance technical credibility with human connection, I led the strategic and creative direction to redefine Friday Finance’s identity from concept through delivery.Friday Finance is the evolved brand identity for a fintech formerly known as Airbank, repositioned to build stronger connection, clarity, and human resonance in the financial management space. I led this project from strategic definition through creative execution and delivery, guiding the brand transformation with both internal teams and executive stakeholders. Working directly with the CEOs and product designers, I helped establish the brand’s strategic positioning — balancing the technical foundations of financial services with a more humanized, approachable presence in the market. This strategic framing informed a comprehensive identity system, including the development of a distinctive logotype, custom iconography, rounded visual language, and flexible visual assets that reflect the brand’s dual nature — technical credibility and human connection. I also coordinated the multi-team collaboration required to align visual strategy with broader product and marketing goals, ensuring the new identity supported both customer recognition and internal adoption. The resulting brand system equips Friday Finance with a visual voice that is both confident and adaptive, helping the fintech communicate its value with clarity and warmth in a competitive financial ecosystem. OutcomeBrand Strategy, Positioning, Creative Direction, Visual Identity, System &amp; Multi-Team Collaboration Sector︎︎︎Financial, Technology, B2B Client︎︎︎ Patrick Neuhaus Collaborator︎︎︎ Hadria SánchezType Foundry︎︎︎ Pangram Pangram Photography︎︎︎Brittney Christie fridayfinance.com What the experts say: Link 1, Link 2, Link 3 Berlin Germany 2022 https://inacioeugenio.co/Melvi Tue, 10 May 2022 15:12:25 +0000 inacioeugenio.co https://inacioeugenio.co/Melvi <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb377afd3f43b94385b4cec3a26c900c7ed4393ad4b9fe1507169780ceb1cfb9/logo.png" data-mid="143142546" border="0" src="https://freight.cargo.site/w/1000/i/bb377afd3f43b94385b4cec3a26c900c7ed4393ad4b9fe1507169780ceb1cfb9/logo.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9031afc45641d08d491532dd23d6d7d427b137c96996ab324aa40732553af108/de-para.png" data-mid="244686652" border="0" src="https://freight.cargo.site/w/1000/i/9031afc45641d08d491532dd23d6d7d427b137c96996ab324aa40732553af108/de-para.png" /><img width="1920" height="569" width_o="1920" height_o="569" data-src="https://freight.cargo.site/t/original/i/34a49b08f6de4ac57ccd40d7a7cfba46acb44482c27489cc24aa7f33c4f2f1fe/logo_grid.png" data-mid="143140112" border="0" src="https://freight.cargo.site/w/1000/i/34a49b08f6de4ac57ccd40d7a7cfba46acb44482c27489cc24aa7f33c4f2f1fe/logo_grid.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9ad283af74a0b4b18d2ae65cea7a7033f11c385426e12a31d5ccafb436b919a4/logo.png" data-mid="244710789" border="0" src="https://freight.cargo.site/w/1000/i/9ad283af74a0b4b18d2ae65cea7a7033f11c385426e12a31d5ccafb436b919a4/logo.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9b0bd56bd072c84dee72bc3593209805194e0b87ebc9ebfd1b6831e93bcd66a6/bus.png" data-mid="244774048" border="0" src="https://freight.cargo.site/w/1000/i/9b0bd56bd072c84dee72bc3593209805194e0b87ebc9ebfd1b6831e93bcd66a6/bus.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/aacb867d2065fd0d9d8839f8cbea062b579d004df7d3bf42c8d41a79e6b21ef3/billboard.png" data-mid="244710011" border="0" src="https://freight.cargo.site/w/1000/i/aacb867d2065fd0d9d8839f8cbea062b579d004df7d3bf42c8d41a79e6b21ef3/billboard.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cfbe9e81ac97d2e538e3a0083469552b518d595aced1a3e8964576cc392f4355/concept.png" data-mid="244685796" border="0" src="https://freight.cargo.site/w/1000/i/cfbe9e81ac97d2e538e3a0083469552b518d595aced1a3e8964576cc392f4355/concept.png" /> <img width="1256" height="1884" width_o="1256" height_o="1884" data-src="https://freight.cargo.site/t/original/i/e7ce8e57aec9cadde26fe150e93ebe655442174ba4f0f3f74502cfe80e5833cc/uniform.png" data-mid="244685812" border="0" src="https://freight.cargo.site/w/1000/i/e7ce8e57aec9cadde26fe150e93ebe655442174ba4f0f3f74502cfe80e5833cc/uniform.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2b22d0a81641dd4ba65cd69ac13d3107d0c4cb701b4a1583bee7b9217a9c63de/app-icon.png" data-mid="244771521" border="0" src="https://freight.cargo.site/w/1000/i/2b22d0a81641dd4ba65cd69ac13d3107d0c4cb701b4a1583bee7b9217a9c63de/app-icon.png" /> Icons In developing the iconography for Melvi, I approached each symbol not just as a visual cue, but as a bridge between interface and emotion. These icons are hand-illustrated to translate the human touch into the digital experience — bringing warmth, personality, and an informal sensibility into every interaction. Rather than relying on rigid geometry or sterile visual language, this library embraces organic lines, subtle imperfections, and approachable forms. The result is an expressive set of graphics that feel familiar rather than generic; they speak the language of people, not machines. Each icon was crafted with the intention to serve clarity without sacrificing character, so that the overall visual system promotes ease, playfulness, and genuine connection. In a space where tech often feels distant or cold, this library invites users in with a quiet, human-centric voice. <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/21659bc1fd3b5718a56a8448796fd58281458ff5ddc83445f5100628b46dabe9/poster.png" data-mid="244647189" border="0" src="https://freight.cargo.site/w/1000/i/21659bc1fd3b5718a56a8448796fd58281458ff5ddc83445f5100628b46dabe9/poster.png" /> <img width="1920" height="1433" width_o="1920" height_o="1433" data-src="https://freight.cargo.site/t/original/i/1a88cfda20219a8a71ad13210fc90b244b0308e8e89fc7659572f4702477a199/icon.png" data-mid="143142383" border="0" src="https://freight.cargo.site/w/1000/i/1a88cfda20219a8a71ad13210fc90b244b0308e8e89fc7659572f4702477a199/icon.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/78da307d5e837eead710e07e6b37e78ea0ead00ce54ab70317aef73c1b988abc/doctor.png" data-mid="244774196" border="0" src="https://freight.cargo.site/w/1000/i/78da307d5e837eead710e07e6b37e78ea0ead00ce54ab70317aef73c1b988abc/doctor.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/deb9a174db640f3025cb75c9ab5bfd826db7565679e0538ce7ba92d896c89899/lembrete.png" data-mid="244710574" border="0" src="https://freight.cargo.site/w/1000/i/deb9a174db640f3025cb75c9ab5bfd826db7565679e0538ce7ba92d896c89899/lembrete.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b0151a1df11439ccf042d5ec44c4c63692726f9a219bf7379459e79ece1e8c57/metro.png" data-mid="244682974" border="0" src="https://freight.cargo.site/w/1000/i/b0151a1df11439ccf042d5ec44c4c63692726f9a219bf7379459e79ece1e8c57/metro.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/02fa453adba835154ab876cf575cbdf5d99ebe813619a0434dfbaebedf945f51/paper.png" data-mid="244676335" border="0" src="https://freight.cargo.site/w/1000/i/02fa453adba835154ab876cf575cbdf5d99ebe813619a0434dfbaebedf945f51/paper.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7fa1a54c80dbdb4e3cf17d5c3e33ceba5e8b8054b7b3df111f3de3b367b45400/app.png" data-mid="244683503" border="0" src="https://freight.cargo.site/w/1000/i/7fa1a54c80dbdb4e3cf17d5c3e33ceba5e8b8054b7b3df111f3de3b367b45400/app.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d13fc35cef15f0a346fd4d8b7acac4895a0f8b47ecd49300348656ef0551a0fa/doctor_2.png" data-mid="244711445" border="0" src="https://freight.cargo.site/w/1000/i/d13fc35cef15f0a346fd4d8b7acac4895a0f8b47ecd49300348656ef0551a0fa/doctor_2.png" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e05fdaedb7225b4844a2b9fb7013484791116ba78f6a44c561e5840a2292e77b/poster_2.png" data-mid="244684561" border="0" src="https://freight.cargo.site/w/1000/i/e05fdaedb7225b4844a2b9fb7013484791116ba78f6a44c561e5840a2292e77b/poster_2.png" /> Illustrations The illustration system was created to reinforce Melvi’s most important value: proximity. Using simple compositions and organic brushes, I focused on achieving a visual language that feels light, approachable, and conversational. The strokes are intentionally soft and imperfect, bringing a hand-made quality that adds warmth and authenticity to the experience. Rather than abstract metaphors or overly polished characters, the scenes portray families, everyday moments, and the real people behind the app. These illustrations highlight the human side of the service, the relationships, care, and trust that exist beyond the screen. By balancing simplicity with personality, the visuals help transform the product from a tool into a companion, creating a sense of closeness and emotional connection throughout the journey. <img width="1920" height="3508" width_o="1920" height_o="3508" data-src="https://freight.cargo.site/t/original/i/13d7c7c9d9eb0f32f2e4409964766860826819c025fa71c603025d491cff08ab/illustrations.png" data-mid="143142264" border="0" src="https://freight.cargo.site/w/1000/i/13d7c7c9d9eb0f32f2e4409964766860826819c025fa71c603025d491cff08ab/illustrations.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/02875dbf4709e391b9d7ae84e8dd64d3a498371652895735c604b85ec5f5eee8/posts.png" data-mid="244774275" border="0" src="https://freight.cargo.site/w/1000/i/02875dbf4709e391b9d7ae84e8dd64d3a498371652895735c604b85ec5f5eee8/posts.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f29cbd6abf899163a9b84acae94e25ecf2248f7f8795942b0025372e98203d4a/billboard.png" data-mid="143139138" border="0" src="https://freight.cargo.site/w/1000/i/f29cbd6abf899163a9b84acae94e25ecf2248f7f8795942b0025372e98203d4a/billboard.png" /> Project information Melvi is a dynamic brand system conceived to express energy, connectivity, and a forward-thinking personality — designed to engage audiences through visual distinction and systematic flexibility. I led this project from strategic discovery and brand architecture through creative direction and final design delivery, ensuring that both conceptual clarity and visual execution were aligned with business goals. Beginning with strategic framing, I defined Melvi’s positioning, core narrative, and visual organizing principles to guide all subsequent decisions. Grounded in this strategic foundation, I developed the complete brand identity system — including the custom logotype, graphic patterns, visual language, typographic hierarchy, and scalable design elements — as well as the comprehensive brand guidelines that enable confident application across digital, print, and environmental contexts. Each design decision was rooted in purposeful thinking, balancing expressive energy with structural cohesion to support Melvi’s broader ambitions. The resulting identity system provides Melvi with a visually compelling and adaptable brand platform — one that reinforces the brand’s sense of vitality and cohesion across touchpoints. OutcomesBrand Strategy, Brand Design, Illustration, Positioning, Creative Direction, Visual Identity &amp; Brand System Partners︎︎︎Duda LimaIougo Huan Featured on︎︎︎Behance melvisaude.com São Paulo State of São Paulo Brazil 2022 https://inacioeugenio.co/Illustrations Tue, 31 May 2022 17:48:44 +0000 inacioeugenio.co https://inacioeugenio.co/Illustrations Illustrations from studies, clients, and small projects. <img width="2000" height="1414" width_o="2000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/35bf746e123e898141a7ef69e3cebabe387384b4cae53012411ff89c23bcc3cd/joio-1.png" data-mid="226474882" border="0" src="https://freight.cargo.site/w/1000/i/35bf746e123e898141a7ef69e3cebabe387384b4cae53012411ff89c23bcc3cd/joio-1.png" /><img width="2000" height="1414" width_o="2000" height_o="1414" data-src="https://freight.cargo.site/t/original/i/4ce02abb9292c0444f3466b0e5a8d4c6fb838cee822b4da3dfe73a02d6a88e10/joio-2.png" data-mid="226474883" border="0" 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src="https://freight.cargo.site/w/800/i/753d192577306a01b68a1e971fa5a217c5744f55f0185ec97fd041ea103c60c7/post.png" /> https://inacioeugenio.co/Casa-das-Pitangueiras Thu, 15 Sep 2022 20:06:25 +0000 inacioeugenio.co https://inacioeugenio.co/Casa-das-Pitangueiras <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/151435cf022bcfbcd04c8e5f6e1d80117214c2600670bf643630db4b3e87d40e/package-1.png" data-mid="153075199" border="0" src="https://freight.cargo.site/w/1000/i/151435cf022bcfbcd04c8e5f6e1d80117214c2600670bf643630db4b3e87d40e/package-1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ba2d165aeab793c0832c768084484a70afb3a8b47bcdf4b7798c2c9cd62a6cf/logo2-logo.png" data-mid="153077696" border="0" src="https://freight.cargo.site/w/1000/i/0ba2d165aeab793c0832c768084484a70afb3a8b47bcdf4b7798c2c9cd62a6cf/logo2-logo.png" /> <img width="1080" height="1080" 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Concept The eye-catch element is the primal form of the Brazilian cherry, used to ornament the typography and to work as a small but powerful element that will dialog with the identity. <img width="1920" height="666" width_o="1920" height_o="666" data-src="https://freight.cargo.site/t/original/i/f6cf85b5fb1acb0995f8d539816bffc08e984ff3c4e4d0216cdbd1dd0bde39cb/grid.png" data-mid="153078544" border="0" src="https://freight.cargo.site/w/1000/i/f6cf85b5fb1acb0995f8d539816bffc08e984ff3c4e4d0216cdbd1dd0bde39cb/grid.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4fca68db09d7b53c4f992972539e1dca7e3ee136ec21fe31c22a08fd038a0703/box1.png" data-mid="153075187" border="0" src="https://freight.cargo.site/w/1000/i/4fca68db09d7b53c4f992972539e1dca7e3ee136ec21fe31c22a08fd038a0703/box1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/834f744c75d39442f7b3a11700c4aff46b899f96d6123d4183c4b06adf3a4488/card.png" data-mid="153075188" border="0" src="https://freight.cargo.site/w/1000/i/834f744c75d39442f7b3a11700c4aff46b899f96d6123d4183c4b06adf3a4488/card.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09b0c514bc3a890964a6d7e28ff2a7f0456c3fab1cc1c84ce48a3b594718c037/logo-3.png" data-mid="153075193" border="0" src="https://freight.cargo.site/w/1000/i/09b0c514bc3a890964a6d7e28ff2a7f0456c3fab1cc1c84ce48a3b594718c037/logo-3.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f57faa67a9223d5668931d06eb2e8abc3c67dcc29bb21a714c4857be370b6ced/app.png" data-mid="153075181" border="0" src="https://freight.cargo.site/w/1000/i/f57faa67a9223d5668931d06eb2e8abc3c67dcc29bb21a714c4857be370b6ced/app.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/46bd185b44ef6e08325ff1ddea822d7bc863a53be15c878088ba29c0dd191e89/logo2.png" data-mid="153075197" border="0" src="https://freight.cargo.site/w/1000/i/46bd185b44ef6e08325ff1ddea822d7bc863a53be15c878088ba29c0dd191e89/logo2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e79a9a59d68f2e5bc1021237af291312c771ede934b072ad068da7da017c6310/website.png" data-mid="153075203" border="0" src="https://freight.cargo.site/w/1000/i/e79a9a59d68f2e5bc1021237af291312c771ede934b072ad068da7da017c6310/website.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38f0e0725a5966eae63d4898bbfa78f085ec5d193bd0163fafff572999327d3c/package2.png" data-mid="153075200" border="0" src="https://freight.cargo.site/w/1000/i/38f0e0725a5966eae63d4898bbfa78f085ec5d193bd0163fafff572999327d3c/package2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/894a1779f0afdf12340d718397c98743ead487d7b9a51164810344339f48e438/package3.png" data-mid="153075201" border="0" src="https://freight.cargo.site/w/1000/i/894a1779f0afdf12340d718397c98743ead487d7b9a51164810344339f48e438/package3.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a95efee2e6b171ee844cd3db861057bcb32045166cdf852c395b80cde57349ce/insta.png" data-mid="153075191" border="0" src="https://freight.cargo.site/w/1000/i/a95efee2e6b171ee844cd3db861057bcb32045166cdf852c395b80cde57349ce/insta.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ca860db79128b48e96e07919889fa94ff6c503a0bf7386d104ee01e623fbc37/type.png" data-mid="153077697" border="0" src="https://freight.cargo.site/w/1000/i/8ca860db79128b48e96e07919889fa94ff6c503a0bf7386d104ee01e623fbc37/type.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97c61709321de47ccfe8a6d319c26610c716f70f22ef5f16600633f0529e79b0/color2.png" data-mid="153087265" border="0" src="https://freight.cargo.site/w/1000/i/97c61709321de47ccfe8a6d319c26610c716f70f22ef5f16600633f0529e79b0/color2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c8da8c17d70ed586860c18ab903e61e283ff14b79696f087a942856302f9afa2/comcept.png" data-mid="153075190" border="0" src="https://freight.cargo.site/w/1000/i/c8da8c17d70ed586860c18ab903e61e283ff14b79696f087a942856302f9afa2/comcept.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/18cfc330cbbdfac7ddf8daa1304040516bfc23e83515a1ee63c169bede501704/billboard_1.png" data-mid="153075184" border="0" src="https://freight.cargo.site/w/1000/i/18cfc330cbbdfac7ddf8daa1304040516bfc23e83515a1ee63c169bede501704/billboard_1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8845dedcbbb27d61d1fe546df9815a9c553bf627c0c79e744c14973d8436344e/logo1.png" data-mid="153075196" border="0" src="https://freight.cargo.site/w/1000/i/8845dedcbbb27d61d1fe546df9815a9c553bf627c0c79e744c14973d8436344e/logo1.png" /> Project information Casa das Pitangueiras is a boutique hospitality brand created to reflect the spirit, lifestyle, and sensory experience of a coastal guesthouse — rooted in place, story, and local climate. I led this project end-to-end — from strategic discovery and brand positioning through creative direction, visual system design, and final deliverables. Starting with an in-depth exploration of the guesthouse’s values, regional context, and symbolic references, I defined the brand’s core narrative and emotional purpose to guide all visual decisions. Guided by that strategic foundation, I developed the complete brand identity system including logotype, typographic system, tonal palette, graphic architecture, and supporting elements that express a sense of calm sophistication, tactile warmth, and experiential richness. The design system serves as a cohesive visual platform that communicates Casa das Pitangueiras’ unique personality across physical signage, printed materials, and digital applications. The resulting identity elegantly bridges the brand’s narrative with sensory experience — helping the guesthouse communicate its essence to guests and stakeholders with clarity and emotional resonance. OutcomesBrand Strategy, Positioning, Creative Direction, Visual Identity &amp; System Guidelines Sector︎︎︎Decoration, Perfumery,&nbsp;Home Textiles&nbsp; Featured on︎︎︎ Behance São PauloState of São PauloBrazil2021