New York, NY, US
2023
Brand design
2023
Brand design
— Toomato Food
Overview
Inspired by tomatoes, the project offers a journey through flavors, creating a gastronomic diversity based on it, the tomato.
On the internet:
Featured on Behance.
![](https://freight.cargo.site/t/original/i/86cda156eeb1e1ea0b8c8e197706248aeb24a134b9df05cd67552a2a34d4ac02/package.png)
![](https://freight.cargo.site/t/original/i/3df4fcd5b28cc157339bf010e6f0f1ad9bbdb709538283f63dec51c4f94fc70f/logo.png)
![](https://freight.cargo.site/t/original/i/f6f293c9f2dd64fb4bf2cc0224523d6d1ed78c97b92f18af9d01a0467b3d69eb/symbol.png)
I developed a humanistic typography, playing with some basic shapes found in tomatoes, adding diversity to the project, and promoting proximity to the consumer.
![](https://freight.cargo.site/t/original/i/7c216a954f84428f1b71967b6f2f0cb09c01f4ea05e38ed7eb7b509b83e6b131/concept.png)
![](https://freight.cargo.site/t/original/i/5b0e3abea059133478e19434ab2b87c04ae23462ba7baf919984aeb4caf27c49/grid.png)
![](https://freight.cargo.site/t/original/i/1939094025f838e684e1ef247d1c1b81144f1ad9aa9a87736b55a76b9ee9e5fc/text.png)
Slices are present all over the project, connecting each part and signing some elements using the keywords.
![](https://freight.cargo.site/t/original/i/8d9d5a2db8c63d7251376f5b581e63b9b75ebfcb32ad6a1cdef295ff97d066e0/color.png)
![](https://freight.cargo.site/t/original/i/d7394f022bba47d5d6eb9b3c9dbcf7ff6348ac47f1ec440747308c758c5d8b5c/card.png)
![](https://freight.cargo.site/t/original/i/1f4a226155fff1746a13f8b9b3b02634aec8f9659cc637ee6469274e11959537/billboard.png)
![](https://freight.cargo.site/t/original/i/c32d31528094a66fc970cabf8ef47164861a18985ce60f78f26705197c16fbc7/poster.png)
![](https://freight.cargo.site/t/original/i/3bb6e4673df5bc640d4a032f99a7a5d9d52c5f5fe602964efb249d707e701cfe/bag.png)
![](https://freight.cargo.site/t/original/i/eb53298b58b355be84dfab81182636fa1116dc1c9329910c95a43d3bbf5382ea/box.png)
![](https://freight.cargo.site/t/original/i/e83a046bce4ad04e0f193a1b181d4ca1eeeb62e4aeb454d57635914538826b15/cap.png)
![](https://freight.cargo.site/t/original/i/417acbb68461422ce2caab4b4ca22b5bf61798dc011a34b4ab30f3b9f13aaab4/sign.png)
![](https://freight.cargo.site/t/original/i/e6c07b1f62c1d7d1acc8bf9fe88f8f7bbbc380d5eadd1fbdcbbc159346c37a5f/concept-2.png)
![](https://freight.cargo.site/t/original/i/93a05ac2e040de52c4ed0409762239dd479982b4ee8c28cc0bfebbac3a48d201/stories.png)
![](https://freight.cargo.site/t/original/i/68971c313744a37ca33d625f3b143aa253972384f56fd616bc968397079ccc95/post.png)
![](https://freight.cargo.site/t/original/i/4cdae1f4390891ac1ed41b95a57bb703dec72b3080000ff23147ae6706e22e64/delivery.png)