The icon is a geometric representation inspired by the form of the letter “S”, symbolizing Software, Solutions, and Synergy.
Its 3D-like structure reflects depth, innovation, and the multi-dimensional nature of AI-driven products.
Its 3D-like structure reflects depth, innovation, and the multi-dimensional nature of AI-driven products.
Project information
Scenarium.ai is an AI-powered creative assistant designed to support visual creators in generating structured, adaptable scene concepts.
I led this project from strategic definition through creative execution and final delivery — shaping the brand’s narrative, positioning, and visual identity system. Starting with discovery and strategic framing, I defined Scenarium.ai’s core brand proposition and differentiators, ensuring a visual language that communicated clarity, intelligence, and creative agility.
Grounded in that strategic foundation, I directed and executed the creative vision — developing a distinctive logotype, visual system, color language, and brand assets that reflect the product’s intelligent yet approachable nature. I also crafted supporting concept materials (such as design tokens, usage principles, and pattern systems) and compiled the full brand guidelines to ensure consistency and scalability across touchpoints.
The resulting identity system balances precision and expressiveness, enabling Scenarium.ai to visually embody its role as a smart, adaptive, and trustworthy partner for creators.
Outcomes
Brand Strategy, Positioning, Creative Direction, Visual Identity, Design System & Brand Guidelines.
Scenarium.ai is an AI-powered creative assistant designed to support visual creators in generating structured, adaptable scene concepts.
I led this project from strategic definition through creative execution and final delivery — shaping the brand’s narrative, positioning, and visual identity system. Starting with discovery and strategic framing, I defined Scenarium.ai’s core brand proposition and differentiators, ensuring a visual language that communicated clarity, intelligence, and creative agility.
Grounded in that strategic foundation, I directed and executed the creative vision — developing a distinctive logotype, visual system, color language, and brand assets that reflect the product’s intelligent yet approachable nature. I also crafted supporting concept materials (such as design tokens, usage principles, and pattern systems) and compiled the full brand guidelines to ensure consistency and scalability across touchpoints.
The resulting identity system balances precision and expressiveness, enabling Scenarium.ai to visually embody its role as a smart, adaptive, and trustworthy partner for creators.
Outcomes
Brand Strategy, Positioning, Creative Direction, Visual Identity, Design System & Brand Guidelines.
Berlin
Germany
2023
Germany
2023