©BRAND DESIGN SPECIALIST & ILLUSTRATOR

Branding
Creative Direction
Digital
Products
Iconography
Campaign
Illustration

Office → Estúdio Mola
Recife, Pe, Brazil
2019
Rebrand Design
Pegou

Overview

In 2019 I developed the new brand and visual identity of the app Pegou. The project was selected for the 13th Brazilian Biennial of Graphic Design in the rebrand category. Pegou is a shopping app focused on discounts, works like a treasure hunt where the user receives notifications based on his geolocation, some discounts are hidden and need to be found by approximation.

The visual identity is inspired by the magnifying glass but in a modern and minimalist way, serving as a hook for the developments.


Concept

Like a magnifying glass, this project was conceived to create the illusion of a closer look at something and will serve as a concept of finding the discount.






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