Naming
Branding
Creative Direction
Packaging
Branding
Creative Direction
Packaging
João Pessoa, Pb, Brazil
2020
Brand Design
2020
Brand Design
— Neter
Overview
Neter (intensification of the word 'net') is an internet company from Paraíba that offers broadband internet service to remote regions of the state, places that are often out of reach of globalization.
Initially in Paraíba, Neter is the starting point for changing this reality. Internet is for everyone!
Concept
To protect and cover some areas we use an umbrella. Using this visual concept I constructed the logo with this shape and insert it in the typography to dialog with the whole project.
29 million Brazilian homes (39%) have no internet connection.
The mission: change the reality of the people who live in remote areas and put them in a connected environment with access to the information and possibilities.
