Branding
Creative Direction
Illustration
Packaging
Campaign
Creative Direction
Illustration
Packaging
Campaign
São Paulo, SP, Brazil
2020
Brand Design
2020
Brand Design
— MYBEAUTYHAIR
Overview
Inspired by organic shapes, we developed the identity and logo of the mybeautyhair hair products brand. The project arises with the need to bring joviality and modernism to the universe of the brand, with this, we built an organic typography inspired by the hair, the minimalist illustrations and identity make the charming look balanced with vibrant colors that bring the brand closer to the customer taking the position protagonist.
The typography signs in lower case and with its words "stuck" reaffirming the concept of proximity to the customer in a friendly way, it sustains itself as an informal and pleasant conversation, with a soft tone of voice.