— KOKOY
A Taste of Joy from Kuwait
Born from a deep passion for desserts, Kokoy is a Kuwaiti brand that celebrates the sweetness of life through bold design and a playful spirit. More than a treat, each dessert reflects a human touch — warm, inviting, and full of character. The brand is grounded in organic illustrations, evoking spontaneity, whimsy, and a handcrafted soul. With vibrant colors and daring visual choices, Kokoy stands as a joyful rebellion against the ordinary, creating moments that are as memorable as they are delicious.
Kokoy isn’t just about flavor — it’s about feeling. The word KOKOY derives from the word cocoa & that has a significant connection to the brand itself. The idea of the sketch themed logo is to portray an organic reel & flow, It humanizes the brand and makes it easy for people to connect with.
Website
Details
Sector︎︎︎
Food
Discipline︎︎︎
Brand Identity, Brand Design, Packaging, and Illustration
Partner︎︎︎
Mohamed Malhouti
Client︎︎︎
Sine
Collaborators︎︎︎
Kokoy Team
Sector︎︎︎
Food
Discipline︎︎︎
Brand Identity, Brand Design, Packaging, and Illustration
Partner︎︎︎
Mohamed Malhouti
Client︎︎︎
Sine
Collaborators︎︎︎
Kokoy Team
As Kokoy is rooted in Kuwait, a country where Arabic is both language and identity — it was essential to honor this cultural foundation in the visual expression of the brand. Translating the name into Arabic wasn’t just a linguistic decision; it was a gesture of cultural authenticity and local pride.
To deepen this connection, the logotype was redesigned drawing from traditional Arabic calligraphy, blending its rich, flowing heritage with Kokoy’s playful and bold personality. This allowed the brand to speak in a visual dialect that feels both familiar and fresh to its audience, celebrating Kuwait’s aesthetic traditions while inviting a new generation into a colorful, contemporary dessert experience.
Through this design choice, Kokoy becomes more than a brand, it becomes a bridge between tradition and modernity, between local roots and global reach.
To complement Kokoy’s expressive logotype, a reduced brand icon was developed, a simplified yet distinctive variation that brings dynamism and flexibility to the identity system.
In fast-paced digital environments and small-scale applications, the full logotype may not always be practical. The reduced icon ensures Kokoy remains recognizable across all contexts, from social media avatars to packaging stamps and merchandise. More than a functional asset, it captures the essence of the brand in its purest form, allowing it to move with ease and spontaneity, just like the organic illustrations and playful personality that define it.
This strategic reduction doesn’t dilute Kokoy, it amplifies its adaptability, ensuring the brand feels alive, responsive, and ever-present in the modern visual landscape.
In fast-paced digital environments and small-scale applications, the full logotype may not always be practical. The reduced icon ensures Kokoy remains recognizable across all contexts, from social media avatars to packaging stamps and merchandise. More than a functional asset, it captures the essence of the brand in its purest form, allowing it to move with ease and spontaneity, just like the organic illustrations and playful personality that define it.
This strategic reduction doesn’t dilute Kokoy, it amplifies its adaptability, ensuring the brand feels alive, responsive, and ever-present in the modern visual landscape.
The illustrations in Kokoy play a vital role in expressing the brand’s essence — joyful, human, and full of personality. Drawn in an organic, free-flowing style, they mirror the imperfections and spontaneity of real life, reinforcing the brand’s commitment to authenticity and emotional connection.
These visuals aren’t just decorative; they are extensions of Kokoy’s soul. Every curve and splash of color reflects the warmth of human hands, echoing the same passion that goes into each dessert. This hand-drawn approach softens the boldness of the design, creating a dynamic balance between energy and empathy.
Through illustration, Kokoy becomes a world of its own, one where flavor, feeling, and imagination come together in every bite.
At the heart of Kokoy’s identity lies the illustration of hands — not only as a symbol of human warmth and interaction, but also as a tribute to the deep cultural meaning of hands in Arab traditions. In Kuwaiti and broader Arab culture, hands are central to acts of hospitality, generosity, and connection — from offering food to sharing conversations and blessings.
These illustrated hands represent more than touch; they embody ritual and respect, echoing the way desserts are often shared in moments of celebration and togetherness. They also reflect the intimacy between people and food, the gesture of giving, and the joy of receiving — all of which are fundamental to Kokoy’s spirit.
Drawn in a playful, organic style, the hands bridge the emotional and the cultural, reinforcing Kokoy’s human-centered approach. They invite customers not just to consume, but to feel, hold, and connect — making every dessert a small act of care, rooted in both tradition and emotion.
These illustrated hands represent more than touch; they embody ritual and respect, echoing the way desserts are often shared in moments of celebration and togetherness. They also reflect the intimacy between people and food, the gesture of giving, and the joy of receiving — all of which are fundamental to Kokoy’s spirit.
Drawn in a playful, organic style, the hands bridge the emotional and the cultural, reinforcing Kokoy’s human-centered approach. They invite customers not just to consume, but to feel, hold, and connect — making every dessert a small act of care, rooted in both tradition and emotion.
