— GAIDLY

Plan less. Live more.

Gaidly is an application that generates and organizes travel itineraries and small events, serving as a personal guide to facilitate everything from planning to executing unforgettable experiences. Using human-like AI to plan personalized itineraries and offer practical, unique recommendations, they inspire people to create unique and meaningful moments, providing personalized and memorable experiences.

This brand believes every journey and celebration is unique, and their AI is dedicated to tailoring experiences that reflect individual needs, tastes, and dreams. They are passionate about fostering meaningful moments, whether it’s bringing people together for celebrations or helping them explore the world with ease and excitement.

The mascot are witty, charming and irreverent character that always looks friendly. Driven by a passion for discovery and new experiences. He give great advices, tell a tale or two and live the moment. He want to become the go-to AI companion to inspiring connection, joy, and exploration by transforming every journey and celebration into a memorable, stress-free experience.

gaidly.com

Details

Sector︎︎︎
Ai
Travel
Planning

Discipline︎︎︎
Brand Identity, Brand Design, Mascot, Strategy

Madrid
Spain
2025

The Gaidly icon represents possibilities, friendly conversation, the extraordinary. An anthropomorphic version of the pin, which can also be other things, such as an airplane or a notebook, it is a close companion who has all the answers. Here we will find its versions and variations, within the safe visual dynamism.

As part of the brand architecture framework, Gaidly's icon shape variations are developed based on its products and deliverables, serving as support for communications and message clarification.

Dynamic

Flexible to every situation. Providing you incredible possibilities. Expansive. Funny. Close.

Universal

Shared by all, everywhere. Everlasting. Timeless. Essential. Enduring.

Friendly

Based on conversation, for a personal trip guidance. Bringing the world together. Uniting people through empathy, celebrating life and how it can be extraordinary.