Branding
Visual Design
Project Management
Design System
Visual Designer︎︎︎
Hadria Sánchez
Type foundry︎︎︎
Pangram Pangram
Visual Design
Project Management
Design System
Visual Designer︎︎︎
Hadria Sánchez
Type foundry︎︎︎
Pangram Pangram
Berlin, DE
2022
Brand Design
2022
Brand Design
— Friday Finance
Overview
Previously known as Airbank, this fintech saw the need to change its name, constructing a new connection with the consumers, and lead a new way of making financial management.
Now known as Friday Finance, I drove the new brand identity into a totally different approach, bringing technical elements to dialog with humanization, creating the balance between acknowledgment and friendship.
For this project, I worked together with a brand designer, leading the process through a multi-team and dialoguing directly with the CEOs and product designers.
On the internet:
Link 1
Link 2
Link 3