— Friday Finance
Overview
Previously known as Airbank, this fintech saw the need to change its name, constructing a new connection with the consumers, and lead a new way of making financial management.
Now known as Friday Finance, I drove the new brand identity into a totally different approach, bringing technical elements to dialog with humanization, creating the balance between acknowledgment and friendship.
For this project, I worked together with a brand designer, leading the process through a multi-team and dialoguing directly with the CEOs and product designers.
On the internet:
Link 1
Link 2
Link 3
Berlin
Germany
2022
Germany
2022
Branding
Visual Design
Design Leading
Design System
Visual Designer︎︎︎
Hadria Sánchez
Type foundry︎︎︎
Pangram Pangram
Visual Design
Design Leading
Design System
Visual Designer︎︎︎
Hadria Sánchez
Type foundry︎︎︎
Pangram Pangram
Mixing iconic elements with typography, we created a unique visual system that provides an easy way of explaining our feeling and products.
Rounded forms help to translate one of our main beliefs because Friday is a B2B company inspired by people who drive the fintech market.
Also, being a disruptive element of the brand, driving the whole identity.
The icon family was created to connect the logo's roundness with the identity's multi-personification, using different colors, strokes, and shapes.
