©Brand Design Specialist & Illustrator

Strategy
Branding
Creative Direction
Stationery
Editorial
João Pessoa, PB, BR
2020
Brand design
Fernanda Braz Architecture

Overview

Inspired by today, Fernanda proposes a new way of thinking in architecture. Mixing passion and boldness, she creates tropical minimalism with sensorial colors.

Brazil has a huge diversity of materials, shapes, patterns; Fernanda puts this Brazilian flavor on her projects which is full of happiness.


Concept

I took a look at the shapes of each detail from Brazilian traditional architecture. Organic formats are the signature of the designs from every city of Brazil but with a solid and strong structure.

And what about diversity? To minimize the deep visual universe from Brazil, I cut the typography into small pieces to create this concept of a multicultural environment.



The natural elements are the main foundation of handcrafting. Wood, clay, sand, and many other raw materials came together on this brown tone.

Home shape to home hearts.


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PE ︎︎︎ SP (BR)