Strategy
Branding
Creative Direction
Stationery
Editorial
Branding
Creative Direction
Stationery
Editorial
João Pessoa, PB, BR
2020
Brand design
2020
Brand design
— Fernanda Braz Architecture
Overview
Inspired by today, Fernanda proposes a new way of thinking in architecture. Mixing passion and boldness, she creates tropical minimalism with sensorial colors.
Brazil has a huge diversity of materials, shapes, patterns; Fernanda puts this Brazilian flavor on her projects which is full of happiness.
On the internet:
Featured on Behance.
Concept
I took a look at the shapes of each detail from Brazilian traditional architecture. Organic formats are the signature of the designs from every city of Brazil but with a solid and strong structure.
And what about diversity? To minimize the deep visual universe from Brazil, I cut the typography into small pieces to create this concept of a multicultural environment.
The natural elements are the main foundation of handcrafting. Wood, clay, sand, and many other raw materials came together on this brown tone.
Home shape to home hearts.
