Strategy
Branding
Creative Direction
Stationery
Editorial
Branding
Creative Direction
Stationery
Editorial
João Pessoa, PB, BR
2020
Brand design
2020
Brand design
— Fernanda Braz Architecture
Overview
Inspired by today, Fernanda proposes a new way of thinking in architecture. Mixing passion and boldness, she creates tropical minimalism with sensorial colors.
Brazil has a huge diversity of materials, shapes, patterns; Fernanda puts this Brazilian flavor on her projects which is full of happiness.
On the internet:
Featured on Behance.
![](https://freight.cargo.site/t/original/i/f79e651b17db4725e88bf9e13c319f33e7904757e1092249ebd121f97e56aa69/logo_2.png)
![](https://freight.cargo.site/t/original/i/eb4850c8199bf6498fbf66386ec87ec2551f1f9b772b2fae3ae5547a40a4cd9c/house.png)
Concept
I took a look at the shapes of each detail from Brazilian traditional architecture. Organic formats are the signature of the designs from every city of Brazil but with a solid and strong structure.
![](https://freight.cargo.site/t/original/i/f4f93364f82472bfdb48cbed7337e2a870baa7c57183fefbaa55627205adf839/concept.png)
![](https://freight.cargo.site/t/original/i/1d98fcd121ee43e2a6f458968a49f266a26e264449f8e500509a34df51ff8b80/logo_animation.gif)
![](https://freight.cargo.site/t/original/i/d4b60a4191b2bcc601f5e816df4249721fddb33cb646e45d09b7d51171ea9d8d/logotype.png)
And what about diversity? To minimize the deep visual universe from Brazil, I cut the typography into small pieces to create this concept of a multicultural environment.
![](https://freight.cargo.site/t/original/i/0f186c0c2700b1eb982a416dde4dd3fafc5c95f31ef0139bc49229df90ced828/type.png)
![](https://freight.cargo.site/t/original/i/5871793734f51855af0912dffbc73d5014e3428f3bfed6d7c75a724a8207bae6/fernanda_NEW.png)
![](https://freight.cargo.site/t/original/i/caebdefe2a5218ccbdddf1d97f3a9ed3feeaef320a72506e4cc7c257497eb60b/cards.png)
![](https://freight.cargo.site/t/original/i/372c21414a43bf73d558981ad0579c5eaf1f90aea378503f55ba76d8dbc0c20f/magazine-2.png)
![](https://freight.cargo.site/t/original/i/a77d2071cc917d60828a1789c8d3a5a14ac90c8b6149b9aa7043070402c7a5bf/site.png)
![](https://freight.cargo.site/t/original/i/6cd69ecd65977d59ab2c149468018cac1a7499ac5cf7a9c7627904b02d9cd7c0/sign.png)
![](https://freight.cargo.site/t/original/i/a3f6a4037f5a52089ef87f0425ba2bc6be84721f33f0faea367b483635f1a708/poster.png)
The natural elements are the main foundation of handcrafting. Wood, clay, sand, and many other raw materials came together on this brown tone.
![](https://freight.cargo.site/t/original/i/e94d72fa893712140d5e91077e99d5618c7de4ba588ea2c204a37893121222da/envelopes.png)
![](https://freight.cargo.site/t/original/i/e300069c114d36d381225876239f8302374f205de6fbfa7ca22a0028e2e9dfc1/bag.png)
![](https://freight.cargo.site/t/original/i/f8393eb17cad5081bd55447267b2f68ab3fc0653fc170f0cfb60657ba4dd2dfa/building-sign.png)
Home shape to home hearts.
![](https://freight.cargo.site/t/original/i/8581bb1dfef0fb1bd39a320f83d1ec631db89360806e407144bd965090221c44/moleskine.png)
![](https://freight.cargo.site/t/original/i/a756e62401e8a8b55eccc63b46c252015a22605536df331136c8e1e415e72bfe/moleskine-2.png)