Branding
Creative Direction
Stationery
Packaging
Creative Direction
Stationery
Packaging
São Paulo, SP, BR
2022
Brand design
2022
Brand design
— Casa das Pitangueiras
Overview
As a slow fashion company, her creator is looking to provide a closer connection between humans and nature, and that is the starting point to developing the whole brand investigation. I pushed the boundaries to create a vibrant stylish while keeping the inspiration from the handcrafted works.
The logotype has a solid structure to communicate the acknowledgment, while the key visuals are calm using fewer elements, and combining colors that translate the beliefs.
Key Visual
Concept
The eye-catch element is the primal form of the Brazilian cherry, used to ornament the typography and to work as a small but powerful element that will dialog with the identity.
