Branding
Creative Direction
Stationery
Packaging

São Paulo, SP, BR
2022
Brand design

— Casa das Pitangueiras

Overview

As a slow fashion company, her creator is looking to provide a closer connection between humans and nature, and that is the starting point to developing the whole brand investigation. I pushed the boundaries to create a vibrant stylish while keeping the inspiration from the handcrafted works.

The logotype has a solid structure to communicate the acknowledgment, while the key visuals are calm using fewer elements, and combining colors that translate the beliefs.

On the internet:
Featured on Behance.

Key Visual