Branding
Creative Direction
Stationery
Packaging
Creative Direction
Stationery
Packaging
São Paulo, SP, BR
2022
Brand design
2022
Brand design
— Casa das Pitangueiras
Overview
As a slow fashion company, her creator is looking to provide a closer connection between humans and nature, and that is the starting point to developing the whole brand investigation. I pushed the boundaries to create a vibrant stylish while keeping the inspiration from the handcrafted works.
The logotype has a solid structure to communicate the acknowledgment, while the key visuals are calm using fewer elements, and combining colors that translate the beliefs.
On the internet:
Featured on Behance.
![](https://freight.cargo.site/t/original/i/151435cf022bcfbcd04c8e5f6e1d80117214c2600670bf643630db4b3e87d40e/package-1.png)
![](https://freight.cargo.site/t/original/i/0ba2d165aeab793c0832c768084484a70afb3a8b47bcdf4b7798c2c9cd62a6cf/logo2-logo.png)
![](https://freight.cargo.site/t/original/i/cd5b3c2d40157f7283a960bd2bf1b7fb0f5cd14410386c96eb331ce81c33c6b7/logo4.png)
![](https://freight.cargo.site/t/original/i/8c1db9525296213742cfe1afb229d85d75497a718089b0cd14cc26191a322735/bottle.png)
Key Visual
![](https://freight.cargo.site/t/original/i/05fd1844a00d23454115abd32a0c9082cdbf22b6ba8940c58220bb9c86cdb6d4/key-visual.png)
![](https://freight.cargo.site/t/original/i/8afc62bc0cca3d8086d87f3c0ed9b81bd4563aa0a988a8c00f54a936366fd46d/pitanga.png)
Concept
The eye-catch element is the primal form of the Brazilian cherry, used to ornament the typography and to work as a small but powerful element that will dialog with the identity.
![](https://freight.cargo.site/t/original/i/f6cf85b5fb1acb0995f8d539816bffc08e984ff3c4e4d0216cdbd1dd0bde39cb/grid.png)
![](https://freight.cargo.site/t/original/i/1cc966792ad83fb79c6075144dec2210b24b5afc51fdd75bc359b9113ef35a44/ezgif.com-gif-maker-2.gif)
![](https://freight.cargo.site/t/original/i/4fca68db09d7b53c4f992972539e1dca7e3ee136ec21fe31c22a08fd038a0703/box1.png)
![](https://freight.cargo.site/t/original/i/834f744c75d39442f7b3a11700c4aff46b899f96d6123d4183c4b06adf3a4488/card.png)
![](https://freight.cargo.site/t/original/i/09b0c514bc3a890964a6d7e28ff2a7f0456c3fab1cc1c84ce48a3b594718c037/logo-3.png)
![](https://freight.cargo.site/t/original/i/f57faa67a9223d5668931d06eb2e8abc3c67dcc29bb21a714c4857be370b6ced/app.png)
![](https://freight.cargo.site/t/original/i/46bd185b44ef6e08325ff1ddea822d7bc863a53be15c878088ba29c0dd191e89/logo2.png)
![](https://freight.cargo.site/t/original/i/e79a9a59d68f2e5bc1021237af291312c771ede934b072ad068da7da017c6310/website.png)
![](https://freight.cargo.site/t/original/i/38f0e0725a5966eae63d4898bbfa78f085ec5d193bd0163fafff572999327d3c/package2.png)
![](https://freight.cargo.site/t/original/i/894a1779f0afdf12340d718397c98743ead487d7b9a51164810344339f48e438/package3.png)
![](https://freight.cargo.site/t/original/i/a95efee2e6b171ee844cd3db861057bcb32045166cdf852c395b80cde57349ce/insta.png)
![](https://freight.cargo.site/t/original/i/8ca860db79128b48e96e07919889fa94ff6c503a0bf7386d104ee01e623fbc37/type.png)
![](https://freight.cargo.site/t/original/i/97c61709321de47ccfe8a6d319c26610c716f70f22ef5f16600633f0529e79b0/color2.png)
![](https://freight.cargo.site/t/original/i/c8da8c17d70ed586860c18ab903e61e283ff14b79696f087a942856302f9afa2/comcept.png)
![](https://freight.cargo.site/t/original/i/18cfc330cbbdfac7ddf8daa1304040516bfc23e83515a1ee63c169bede501704/billboard_1.png)
![](https://freight.cargo.site/t/original/i/8845dedcbbb27d61d1fe546df9815a9c553bf627c0c79e744c14973d8436344e/logo1.png)